Mission Beach is one of the fastest growing towns in North Queensland yet is still known for it's boutique shopping and laid back lifestyle. The surrounding region is reliant on agriculture, with the necessary support services located at the beach or in nearby Tully.
Mission Beach attracted retailer Woolworths to the area several years ago and they are now a cornerstone employer for the community. There are many business and employment opportunities available in the area, either as a further support provider to the main industries or in growing niche markets. Mission Beach is also popular for film and televison production due ot the pristine location and supporitng services.